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ॐ Ø U R - M I S S I Ø N ॐ

We started this project with the dream of a better world - a world where people have the freedom to express who they are, who feel connected to one another & the earth, and are empowered through that expression. My wife and I have worked from the ground up to create a brand that appeals to multiple groups and audiences, and unites them with central themes of positivity. 

At the same time, we want to celebrate the deeper, more philosophical aspects of festival culture that inspired the formation of this company. Through each clothing concept we create, we aim to bring knowledge, awareness, & inspiration to our customers and the people they encounter. Our mission is to open the minds of a society molded by a system that has kept us blind from our true potential. We’ve experienced an awakening within ourselves to perceive the divinity of each life and the reality in which we exist.  Using our clothing as a catalyst, we hope to impact enough people to make a positive change in the world, no matter how small it may be.